William Masters is the former chair of the Friedman School’s Department of Food and Nutrition Policy and current professor in the Friedman School with a secondary appointment in the Department of Economics at Tufts University. As Principal Investigator for the Food Prices for Nutrition and the founding Director of the IMMANA (Innovative Metrics and Methods for Agriculture and Nutrition Actions) Fellowships program, he explores the development of food choice, production, and agriculture. In a recent podcast, he discusses misconceptions about expensive healthy eating habits and delves into how food can be made more affordable for all. All photo credits: Kelvin Ma