Her Farm

Her Farm is a powerful force for change, empowering rural women smallholder farmers in Kenya through biofortification and seed multiplication. Our enterprise is built by women, for women, and of women, providing the tools and resources needed to make a lasting impact in the food and agricultural sector. By distributing high-quality biofortified seeds for maize, cassava, and beans, we are improving the health and nutrition of women and their families while also providing a reliable source of income through the sale of their crops. Our co-op model helps women gain market autonomy and training to meet seed scarcity, a significant problem in Kenya.

At Her Farm, we understand the importance of community and support. We foster collaboration, knowledge sharing, and resource pooling to create a stronger, more resilient community of women farmers. Our passion for this mission and commitment to making a real difference in the lives of underserved women in Kenya is unwavering. With your support, we can continue to drive positive change and create a brighter, more equitable future for all.

Did you know there are 147 “ecolabels” for food products alone? This number doesn’t even include the number of nutrition claims that are used. With so much consumer confusion and mistrust toward these labels, industry stakeholders have raised concerns about how to guide their labeling efforts. Based on interactions with the industry and the community, our team devised a survey to determine how customers view sustainability and nutrition when purchasing food products. By testing different packaging layouts and messaging techniques, we obtained qualitative and quantitative insights into what resonated most with consumers in terms of sustainable nutrition messaging. Our findings have identified specific strategies to communicate sustainability and nutrition through packaging, aiming to reduce confusion and increase consumer trust. We invite you to review our research and consider implementing our insights into your own company's labeling efforts.